What is it about?
The leaders of corporate social responsibility in Hungary are the local subsidiaries of the big multinationals – this is what mtd’s benchmark studies have found and is also the impression one gets from information propagated through the media. However when a small Hungarian business realises that it could and should do more in the area of equal opportunities and diversity in the workplace, the answer is usually that it would cost too much time and money and that the survival of the business may be compromised if they did. „It’s easy for the big companies”– is usually the small companies’ reply to the suggestion that they should explore these options. So it is not a question of closed-mindedness and we as experts know that nurturing an inclusive culture is not a question of assets. Thankfully big companies, inheriting their parent company’s culture, knowledge and experience know this as well. So how could these practices be brought to a wider segment of small and medium-sized enterprises (SMEs)?
With our „ADOPT A SMALL BUSINESS” campaign we would like to broaden the group of socially responsible employers, involving Hungarian small and medium-sized enterprises in the practice.
To this end we are calling on those large or medium-sized businesses with more than 500 employees – especially those whose efforts have been recognised with the Diverse Organisation TOP 10 award – to connect with a small business (preferably along the value chain) and enter into a mentoring relationship with the intent of sharing their experiences directly, helping its leadership transform their business into one that is more inclusive and socially responsible.
The adopted small business will receive suggestions and advice from the adopting company on what tools they could utilise in their own business and its benefits and costs. Mtd’s experts will throughout the process be available to assist if any questions arise. All steps of this process and all diversity management tools will be adapted to the adoptee’s organisation and thus enable them to more effectively improve their organisational culture. Measuring and tracking results is also easier in this way and also it will create a stronger committment to CSR in both organisations
How does this „adoption” work?
1. Contact: the organisation(s) approach us with the intent of participating in an equal opportunities development programme.
2. Situational analysis: an equal opportunities, CSR and diversity screening of the small business, setting of indices.
3. Presentation of findings: a presentation of the analysed and evaluated findings with special focus on the strengths and best practices of the sdopting organisation and the identification of the values, goals and areas of future development of the adopted.
4. Creation of an action plan: how mentoring will be conducted to achieve the set goals.
5. Monitoring: a year after the goals were set there will be another survey evaluating the development progress.
6. Creation of a case study and press material, distribution of material: performed by the Association.
The Association’s experts will monitor the process and assist counterparts as and when necessary. The two companies sign an agreement regarding the „adoption”– the big company agrees to provide mentoring and the adopted one agrees to take concrete steps to create an inclusive organisational structure and meet the deadline to do so.
The publicity of this internationally innovative initiative will provide competitive advantage and a unique opportunity for brand building for both organisations.
For more information and application: firstname.lastname@example.org